Media

The Carpathians, the land where waters spring organic

AQUA Carpatica comes from a land completely untouched by man, deep within the Carpathian Mountains, in Romania. An underground journey of 40 years guarantees the water’s natural filtration process.

TV Commercial 2010

AQUA Carpatica’s launching TVC states

that absolute purity is hard to find, not visibile, yet it exists, in the form of our naturally sparkling mineral water.

TV Commercial Spring Water 2011

AQUA Carpatica takes you back to the age of innocence:

when you were a baby and everything was naturally pure, just like our natural spring water still is.

The Water Law

AQUA Carpatica’s innovative fight to change the water law in Romania,

by asking people to sign a petition for the introduction of the nitrates concentration on bottled water labels.

The Water Law

Consumers didn’t know that nitrates were dangerous especially for small babies,

so we decided to put nitrates on the public agenda by changing the mineral water law in Romania. We fought to introduce the nitrates content on the water labels.

The Purity Test study case

With just a little strip of paper AQUA Carpatica gave people the means to test the water they drink.

The Case Study of our 2014-2015 awarded campaign with a Gold Cannes Lions and White Pencil D&AD.

The Purity Test

The content of nitrates in the water you or your baby drink everyday is difficult to determine,

so we gave the public the most simple means to test the purity of drinking water: a paper strip that showed the amount of nitrates contained in all types of water.

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