AQUA Carpatica comes from a land completely untouched by man, deep within the Carpathian Mountains, in Romania. An underground journey of 40 years guarantees the water’s natural filtration process.
that absolute purity is hard to find, not visibile, yet it exists, in the form of our naturally sparkling mineral water.
when you were a baby and everything was naturally pure, just like our natural spring water still is.
by asking people to sign a petition for the introduction of the nitrates concentration on bottled water labels.
so we decided to put nitrates on the public agenda by changing the mineral water law in Romania. We fought to introduce the nitrates content on the water labels.
The Case Study of our 2014-2015 awarded campaign with a Gold Cannes Lions and White Pencil D&AD.
so we gave the public the most simple means to test the purity of drinking water: a paper strip that showed the amount of nitrates contained in all types of water.
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Nature’s Most Perfect Water